Website Style Guide

Standardised Text - Miscellaneous

Updated: 23rd July 2001

Use the following standard text throughout the website. (Text in square brackets – [] is to be replaced with the name of the PDF or download file.)

Download PDF

Our [checklist and guide] is available in PDF format. To view the [checklist and guide] you will need Adobe Acrobat Reader installed on your computer. The Acrobat Reader is free to download and lets you view, navigate and print PDF files.

1. If you do not have Adobe Acrobat Reader on your computer, you can download <http://www.adobe.com/prodindex/acrobat/readstep.html> and install it now.

2 With Adobe Acrobat Reader installed on your computer, you can view/download the [checklist and guide].

Download Times

[These files are] around [x.x MB] in size and should take approximately [n] to [n*1.5] minutes to download on a standard 56KB modem.

Notes

[These files are] can be replaced with appropriate text i.e. "This file is", "These plug-ins are", etc.

If the context of the sentence makes the above sound incorrect, try using one of the synonyms below in replace of "around". Note, "approximately" should not change.

Synonyms

roughly
about
in the region of
almost

We should always have "approximately" before the download time e.g. approximately 2 – 4 minutes. This is because we cannot guarantee that any file will download in the stated time.

Download times should be n to n*1.5 where n are minutes.

Always round up to the nearest minute. E.g. 8 – 12 minutes., 25 – 38 minutes.

We should always give the time in minutes even if the time is an hour or more. E.g. 75 – 113 minutes rather than 1 hour 15 mins – 1 hour 53 minutes.

We should be able to calculate download time using a standard 56kb modem based on the modem downloading between 3 – 3.5KB per second. This equals 180 – 210KB per minute. One megabyte should therefore take 5.6 minutes at least. So, we would say 6 – 9 minutes for one megabyte on a standard 56KB modem. This could take as low as 4 minutes in reality.